All of my work over the past decade has involved conversations about content management and strategy conversations as much as anything else so as to establish goals and messaging, user personas, and framework, before jumping in with words and best guess narrative. Text and images included in documentation or online must follow the same build and release processes as is required of the application code. Managing the text and images requires an understanding of the architecture, site structures, and online constraints, along with a plan and strategy for publication, use, and maintenance.